Food has always signified status. For most of history, and throughout most of the world, common folk consumed staple grains and vegetables – and the occasional piece of meat – while the ruling classes enjoyed a steady flow of rare and expensive delicacies. Early Roman banquets featured larks’ tongues, sterile sows’ wombs, and milk-fed snails, for example; Montezuma’s court served up mugs of frothy cacao alongside dozens of dishes of fowl, fish, and a variety of other species native to Central America. Over the centuries sugar, tea, and coffee made the journey from exotic and expensive, to familiar and ubiquitous, along with other foods of empire. As people could afford to eat like royalty, they did – and then the elites moved on to other high-status comestibles.
By the nineteenth century, industrialization and urbanization had ushered in new social classes and new forms of wealth. Those who controlled the means of production quickly figured out novel ways to spend their money and set themselves apart, including the newfangled trend of public dining. The first European restaurants – a word based on the “restorative” broths served at such establishments –originated in France in the 1780’s. French food went on to dominate the global culinary scene. Parisian chefs went to great lengths to make other cooks feel inferior, even inventing haute cuisine (“high cuisine”), a type of dining experience defined by hard-to-procure ingredients, cream sauces, champagne, caviar, impeccable service, pricey menus, and general snootiness. (I love baguettes and bubbly as much as the next girl, but non merci to the rest of this!)
Well-off Europeans were, therefore, a bit spoiled when it came to eating out. Charles Dickens traveled to the United States in 1842. Horrified by the lack of etiquette and dining options, he described the food he received in American boardinghouses and hotels as “piles of indigestible matter.” (“No more, sir, please.”) By the 1860’s, however, that had changed –at least in New York City where several restaurants began to gain acclaim. The most famous of these was Delmonico’s, meticulously run by a Swiss family. Lorenzo Delmonico arrived in 1842, just a few years after his uncles started the business. Lorenzo became renowned for selecting market-fresh produce every day at 4:00 am, then personally overseeing the kitchen in the afternoons whilst chain-smoking thirty Cuban cigars. (That’s an expensive habit, sir – and may help explain Delmonico’s prices.) Abraham Lincoln dined at Delmonico’s during the Civil War, setting a presidential precedent for the next several decades. And Mr. Dickens? He had to eat his words (and a lot more) in 1868 when he returned to the U.S. and feasted happily on no less than forty courses at Delmonico’s. Upon his return, a British publication described the restaurant as “an agency of civilization” in an otherwise uncouth land. Delmonico’s proved resilient and profitable until Prohibition and the Great Depression interrupted the culture of fine dining.
On June 11, 1939 President Roosevelt, the First Lady Eleanor, and the King and Queen of England sat down at Hyde Park to a humble meal that would become known as the “Hot Dog Summit” – a diplomatic success that some credit with saving the world from Nazi Germany. By 1938 relations between the United States and Great Britain were cool at best; the U.S. was still peeved at being dragged into WWI. No British monarchs had set foot on American soil. Roosevelt wanted to improve the friendship, however, and when he found out the royal couple planned to visit Canada in 1939 he immediately wrote to the King, inviting him to enjoy a few days of simple country life at Hyde Park. The President’s plan was to present royalty as common people, and how better to do this than a public luncheon where they dined with the presidential staff and had to decipher how to eat hot dogs and drink beer in front of the cameras? Queen Elizabeth ended up eating her frankfurter with a knife and fork while King George followed the Roosevelts and ate with his hands. Then he asked for seconds! The Hot Dog Summit seems to have been a turning point in how American politicians used food to try and identify with the masses. “Presidents – they are just like us!”
The U.S. emerged as an economic and cultural superpower after World War Two. Massive food aid to Europe and Asia bolstered American global influence, while on the home front the focus shifted from war production to infrastructure and domestic development. In 1956 President Eisenhower launched the Federal Interstate Highway system, which in turn encouraged the construction of suburbs, grocery stores, and increasing dependence on cars. McDonald’s and other fast food chains established in the 1950’s took advantage of the new “car culture” by opening franchises all over the nation.
Presidents continued to dine at fancy restaurants and hire excellent chefs for the White House kitchen, but when on the campaign trail they notoriously ate on the cheap and posed for pictures with regular folk as often as possible, preferably with beer or burgers in the frame. Presidents Bush and Clinton were the first to regularly visit fast food establishments in D.C., with Clinton famously – and ironically – jogging to McDonald’s on several occasions for his beloved Big Macs. (He later went plant-based after a quadruple bypass.)
Donald Trump has taken the relationship between politician and fast food connoisseur to dizzying new heights (or lows). According to the Washington Post, on Trump Force One there were “four major food groups: McDonald’s, Kentucky Fried Chicken, pizza and Diet Coke,” and even when served steak he insists on dousing it with ketchup. And he doesn’t just give lip service to his love of fast food – Trump celebrates it as quintessentially American cuisine, not food to be consumed as an occasional guilty pleasure but as often as possible. In January 2019 he became the first President to serve his guests, the Clemson Tigers, a meal “catered” by McDonald’s, Wendy’s, and Burger King and set out on silver platters in the White House. Unprecedented! Could it be that fast food provides the president, born with a giant silver spoon in his mouth, with one of the only ways he can relate to regular Americans?
The historic lines between food and status have thus been a bit blurred – or at least redefined – in recent years. It still takes a certain amount of resources to be thin and healthy in America, however, and the elite continue to set themselves apart – or try to seem approachable — through their food choices.